Customize BirthdayBot’s Slack bot name and logo for branded celebrations
BirthdayBot now supports Custom App Identity, a new Pro plan feature that lets you personalize how BirthdayBot appears when it posts celebrations in your Slack channels.
Instead of showing up as BirthdayBot, your celebration bot can now use your own display name and logo. For example, you can name it YourCompanyBot and add your company logo, culture team icon, or any visual identity that feels right for your workspace.
It is a simple way to make birthday, work anniversary, kudos reminder, or other team celebration messages feel more native to your company culture. Birthdayot still handles the automation behind the scenes, but the experience in Slack looks and feels like it belongs to your brand.
Why use Custom App Identity?
For many teams, celebrations are part of the employee experience. They should feel familiar, intentional, and connected to the company’s tone of voice.
With Custom App Identity, BirthdayBot can:
post celebrations under your preferred bot name;
display your company logo or custom image;
create a more branded Slack experience;
make automated celebrations feel less like a third-party notification and more like an internal team ritual.
This is especially useful for HR, People Ops, and internal communications teams that want every touchpoint in Slack to feel consistent with the company brand.
Available on the Pro plan
Custom App Identity is available only for BirthdayBot Pro plan users.
Check other perks of the Pro plan
How to set it up
To customize BirthdayBot’s app identity:
BirthdayBot App Home → Celebration Channels (yellow) → Channel settings → More settings → App identity
From there, add your custom display name and logo.
Before going live, click Send a test DM to preview how the bot will look in Slack. Then save your settings and enjoy branded celebrations in your channels.
Make BirthdayBot look like part of your team
Your company culture deserves more than generic notifications.
With Custom App Identity, BirthdayBot can celebrate your people in Slack while presenting itself exactly the way you want.
Set your name, upload your logo, send a test DM, and let BirthdayBot bring celebrations to your workspace in your own style.